Design Thinking for Innovation

2.6 Empathy: Experience

Jacob Hancock
2:24 min video
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Key Takeaways

  • Experiencing empathy helps us further answer the question, what do my End User's feel, believe, value... and why?
  • Gaining empathy through experience is a personal and intimate experience.
  • We MUST take off our own glasses and put on our End User glasses to see the real challenge.###

Personal ReflectionCan you remember a time when you made a connection with someone because of a shared struggle?  Think for a moment about that interaction and that person. What thoughts or feelings come to mind? Are you willing to go to this level of depth in gathering empathy?###


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