Design Thinking for Innovation

2.7 Unpacking Empathy

2:22 min video
Print This Section

Key Takeaways

  • To help make sense of all the empathy you gathered, we recommend writing out all of these short insights, quotes, anything that may be of value in building your End User glasses, on individual sticky notes or in a spreadsheet.
  • Look for anything that may help us answer the question, "How might I see the world through my End User's eyes?"
  • There will be pieces of your empathy notes that aren't relevant or helpful in building your End User glasses- that's okay!
  • Categorize your empathy into 4-7 groups in a way that makes sense to the team. We suggest looking for trends around how your End Users think and what they value.
  • Write short statements to summarize the new categories, which will serve to clearly represent who your End User is and what they need as you enter into the Reframe.###

ActivityEmpathy gathering can quickly get disorganized, so it is important that you have a plan of action. For this activity, please refer to the instructional video and downloadable materials found in section 2.8 of the course content. ###

Group Discussion
  • How might empathy help our team address immediate challenges we are facing?
  • Are we designing anything right now with End User glasses on? If not, how will we begin building our End User glasses?###

Heading

Section Title

Presenter Name
video minutes
Print This Section

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.