Design Thinking for Innovation

4.2 Testing

Jacob Hancock
5:20 min video
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Key Takeaways

  • Testing: Allowing your End Users to interact with the prototype.
  • Prototype as if we know we are right... Test as if we know we are wrong.
  • Testing is iterative; we continuously test and tweak our prototype, getting a little bit closer to our End User's needs and wants each time.
  • Start with Minimum Viable Product, then build out additional features for future iterations.
  • Desirability- does the End User actually want it?
  • Feasibility- do we have the technology to support it?
  • Viability- does the organization have the capacity to launch and sustain it?###
Group Discussion
  • Is our team or organization willing to test a product, system, or service with our End Users that we know is incomplete?
  • If the answer is no, discuss with you team what is at the root of the unwillingness for your team to test with End Users?###


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