Design Thinking for Innovation

4.3 Building a Testing Plan

Jacob Hancock
6:50 min video
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Key Takeaways

  • Feedback is a gift!
  • Two major hinderances to Testing are margin and perfectionism.
  • Don't sell it. Don't over-explain it. Don't defend it.
  • Say, "Yes, And..."
  • The 4 stages of Testing are Stage, Arrange, Re-Empathy, Analyze.
  • Remember, there is always something more to learn!###
Group Discussion
  • What needs to die in order to give the team the margin needed to do Testing?
  • Does leadership need to be engaged to have a conversation around lack of margin and organizational priorities?###


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