Design Thinking for Innovation

2.3 End User

Sam Welch
2:25 min video
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Key Takeaways

  • End User: Directly interacts with the product, process, or system; who we are primarily designing for.
  • Customer: Involved in some capacity, but less engaged and not as heavily impacted by the solution.
  • Extreme User: Interact with the product, process, or system in a different way than was intended.###

Personal ReflectionWhy might it be important to identify all three users?###

Group DiscussionEvery team has an End User that they serve. How well does your team know your End Users?###

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